Bottled water trends: What UK consumers really expect

Bottled water isn’t just about hydration anymore, it’s about lifestyle, health and sustainability. Now, more than ever, UK consumers are more selective about the brands they choose. So, what are people really looking for when they pick up a bottle of water?

Health and wellness first

Health-conscious choices continue to drive the bottled water market. As people look for more healthy forms of hydration, they are cutting back on sugary carbonated drinks, making still, zero or low-calorie drinks the preferred option.

Sustainability matters

Eco-friendly packaging is no longer optional. UK consumers expect fully recyclable bottles, reduced plastic use and brands that actively demonstrate a commitment to lowering their environmental impact.

Locally sourced and trusted

“Buying local” remains a strong trend. Consumers want bottled water that’s sourced in the UK, reducing transport miles while supporting homegrown businesses. Knowing where the water comes from builds trust and loyalty.

Convenience on the go

From the daily commute, to the gym, to the office, portability is key. Lightweight, easy-to-carry bottles (including smaller sizes for everyday use) remain hugely popular with our busy and on-the-go lifestyles.

At Trederwen Springs, we’re proud to meet these expectations. Our Welsh spring water is sustainably sourced, bottled responsibly, and trusted for its crisp, refreshing hydration with a full-flavoured taste.